Know where to look.
Make sense of revenue, direct costs, expenses and profit, so the main parts of your report stop feeling like a wall of numbers.
All The Tools You Need To Build A Successful Online Business
ERIN DAVISBUSINESS MONEY COACH
SAVE MY FREE PLACEFree live masterclass for women in business
How to Read Your Profit and Loss Statement
You’ve built a business that brings in money. Let’s help you understand what your numbers are telling you.
I’ll show you where to look in your P&L and what to ask next, so opening that report feels less overwhelming.
Thursday 8 October 2026
10:00–11:30 am Sydney time (AEDT)
Live on Zoom · 48-hour replay
SAVE MY FREE PLACE10:00–11:30 am Sydney time (AEDT)
Live on Zoom · 48-hour replay
Come as you are. You don’t need to have your money sorted first.
We start in
8 October · 10 am AEDT
--DAYS
--HOURS
--MINUTES
--SECONDS
For the woman behind the business
You have the reports.
But what do they mean for you?
You might already have an accountant and a bookkeeping system. But when you need to decide whether you can afford help, change your prices or pay yourself regularly, you still don’t know where to look.
Maybe the business grew quickly and you’ve been figuring it out along the way. Now you want to understand the money side, without feeling embarrassed about the questions you need to ask.
That’s what this masterclass is here to help you start doing.
What you’ll take away
A clearer starting point.
A next step you can actually take.
In 90 minutes, we’ll learn how to read a P&L in Xero.
I’ll explain it in plain English, with time for your questions.
Understand profit versus cash.
See why profit on a report isn’t the same as money available to spend, and why your bank balance can’t answer every business question.
Know what to ask next.
Leave with three useful questions about your numbers and one practical next action, written in your workbook.
Picture your next money check-in
You open the report.
This time, you know where to start.
You can recognise the main numbers. When something doesn’t make sense, you have a question to ask instead of closing the tab and putting it off again.
There may still be things to sort out. But you can name what needs your attention and choose a next step.
That’s the relief we’re working towards: a little less “I don’t know what I’m looking at” running through your head, and a little more confidence to have the conversation.
Your free place includes
- 90 minutes live with Erin on Zoom
- A plain-English walk-through of the P&L in Xero
- A workbook to use with your own Xero file or the Xero demo company
- Time for questions, without judgement
- Replay access until 11:30 am AEDT on Saturday 10 October
You won’t be asked to share your private financial figures with the group.
SAVE MY FREE PLACE
Your business money coach
Hi, I’m Erin.
You can ask me the money questions.
I bring 30 years of financial expertise and an accounting background. I help women business owners understand their numbers and build stronger financial foundations.
I know that asking the question can feel harder than opening the spreadsheet. Especially when you think everyone else has already figured it out.
We’ll start with the basics, talk through what the numbers mean and make room for the questions you’ve been putting off.
You’re welcome exactly where you are.
Erin x
Before you join us
A few things you might be wondering
Is this for me if my business is already making money?
Yes. This is for women running a business who want to understand what their financial reports are telling them. You can have revenue coming in, an accountant and a bookkeeping system, and still need someone to explain how it all fits together.
What if I feel embarrassed about how little I understand?
Then you’re in the right place. You don’t need to catch up before you come. I’m here to explain things clearly and make it easier to ask for support. You can use your own Xero file or the Xero demo company. You won’t need to show me or the group your own numbers.
Do I need Xero or my own P&L?
We’ll use Xero. You can follow along in your own file or use the Xero demo company with your workbook. You won’t need to share your file or financial information. Bring your questions and a willingness to have a look.
What if I can’t be there live?
Register and I’ll email you the replay once it’s ready. Access ends at 11:30 am Sydney time (AEDT) on Saturday 10 October, 48 hours after the live masterclass finishes. If you can join live, you’ll also have the chance to ask questions.
Will this tell me exactly what I can afford to pay myself?
No. A P&L is one part of the picture. We’ll look at why profit and available cash differ, and the questions that help you take the next step. This is general business money education, not a review of your personal circumstances or a replacement for your accountant.
Is the masterclass really free?
Yes. There’s no charge to attend and no obligation to buy anything. Towards the end, I’ll explain how you can book a conversation with me if you’d like support applying this to your own business.
Your next step starts here
Let’s make your P&L feel less overwhelming.
Set aside 90 minutes to understand what you’re looking at, with someone who’ll explain it without judgement.
Thursday 8 October 2026
10:00–11:30 am Sydney time (AEDT)
Free · Live on Zoom · 48-hour replay
10:00–11:30 am Sydney time (AEDT)
Free · Live on Zoom · 48-hour replay
You don’t need to be a numbers person.
You can start by being curious.
Register to receive access details, reminders and the replay for this masterclass. Questions about how your details are used? Email Erin.